Initial Coin Offerings

About the Bitcoin Market Journal QuickScore

The BMJ QuickScore is our algorithm for predicting the relative trustworthiness of an upcoming Initial Coin Offering. It takes into account the “Three P’s”: People, Product, PR.

  • People: Investing in an ICO is like investing in a startup company. The first thing to consider is the founding team: we want a strong track record, and a wide sphere of influence. We also factor in the advisor team, and their potential network.
  • Product: Starting a company is hard work, so we’d like to see a prototype or MVP, not just a blue-sky idea. Putting in many hours of work before an ICO shows a higher level of organization and commitment. It also means the team can hit the ground running if the ICO is successful.
  • PR: We know the success of an ICO is correlated with the amount of “buzz” surrounding it, which only makes sense. While good marketing and publicity does not guarantee a good long-term investment, it is a significant factor in raising initial funds.

We weight each of these differently, resulting in a score from 1 to 10. A high BMJ QuickScore does not mean that an ICO is worth the investment; it simply means that it’s worth a closer look. With so many ICOs launching every week, it provides a “first filter” for our team of research analysts to do the deeper dig.

We hope you find the BMJ QuickScore as useful as we do for making wise ICO investments.

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