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One World, One Money

One World, One Money

One money for one world. If the Coronavirus has taught us anything, it’s that we’re one human species. The virus doesn’t see national boundaries. The virus doesn’t see skin color or religion or socioeconomic class. The virus sees one human host. To defeat the virus, we’ve got to think like a virus. […]

How to Triage Communication During the Coronavirus

How to Triage Communication During the Coronavirus

One word: triage. In medical settings, of course, triage is a way of prioritizing medical care to those who need it most — as they’re doing right now in New York, converting the Javits Convention Center into an enormous makeshift hospital. Because of the severe shortage of respirators, face masks, […]

The Fed Will Buy An “Unlimited” Amount of Assets

The Fed Will Buy An “Unlimited” Amount of Assets

How much is infinity? Mathematicians often spend their entire career pondering the square root of two or the endless decimals of Pi yet they often find that the concept of endless is simply unfathomable. Our brains are quite finite as are the tools we use to process information. Well, it’s […]

Coronavirus Communication (CoCo) Best Practice: The Wing-It Webinar

Coronavirus Communication (CoCo) Best Practice: The Wing-It Webinar

TL;DR: Put together a webinar in record time by recording a Zoom meeting, then saving the video to YouTube. Traditionally, webinars have been carefully planned, publicized, and produced — but in these fast-moving days, nobody’s got time for that. Enter the “Wing-It Webinar.” The quick version is: Invite a bunch […]

Bitcoin Remains Firm but its Hash Rate Has Dropped

Bitcoin Remains Firm but its Hash Rate Has Dropped

Another day another dismal record. This one comes from the US Department of Labor who reported that 3.28 million new people filed for unemployment this past week. That’s more than five times the previous record. I know that we’re supposed to be flattening the curve by staying home but I […]

Coronavirus Communication (CoCo) healthcare webinar now available

Coronavirus Communication (CoCo) healthcare webinar now available

TL;DR: Our new training webinar for Coronavirus Communication in healthcare is here. How do healthcare organizations communicate about COVID-19? It’s tricky, because the principles of healthcare can be difficult to turn into effective communication. How do we reconcile the Hippocratic oath (“first, do no harm”) with the marketer’s oath (“simplify the […]

Coronavirus Communication (CoCo): It’s About to Get Real

Coronavirus Communication (CoCo): It’s About to Get Real

A post on Reddit this morning asked, “When did COVID-19 get real for you?” For most people, Coronavirus is still not “real.” If anything, it’s surreal. We’ve all been thrown into the deep end of this incredibly weird pool, and the water is freezing cold. We’re trying to keep breathing […]