Market
Problem that it solves
Bitcoin was created to enable anyone in the world to store, send and receive funds without the need for a financial intermediary.
Customers
Bitcoin can be used by investors as an asset class, by retailers and merchant as a payment method, and by individuals as a form of alternative money.
Value creation
Bitcoin holds intrinsic value due to a few of its unique properties. First, it's decentralized. Bitcoin is not controlled by any entity and will forever operate for and by the people. Bitcoin also offers a certain level of privacy for all transactions. Payments occur on the blockchain, providing a safe and secure means of transaction.
Market structure
The market structure for Bitcoin is often a topic of debate. No matter your stance, Bitcoin clearly has the most mature market of any coin. Individuals and businesses have been discovering use cases for Bitcoin since its early years.
Market size
Bitcoin, without question, has the largest market of any digital currency. Although it has plenty of competition from altcoins, bitcoin has continued to hold its position at the top.
Regulatory risks
Bitcoin has faced regulatory risks for the past decade. However, it's decentralized model makes Bitcoin difficult to regulate.
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Competitive Advantage
Technology/blockchain platform
Bitcoin operates on the longest-running, most well-known and most secure blockchain network.
Lead time advantage
Bitcoin has the strongest lead time advantage of all digital assets as it was the first.
Contacts and networks
Bitcoin does not have a
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Management Team
Entrepreneurial Team
The Bitcoin network is maintained by a group of volunteer coders as well as an open network of inspired and dedicated users across the globe.
Industry/technical experience
Bitcoin's sophisticated group of volunteer coders work together to run the blockchain network. They have successfully maintained the network for over a decade.
Integrity
The volunteers working on Bitcoin operate on a decentralized basis, using the votes of other nodes to help make decisions when updating the network. It is about as democratic of a system as one will find.
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Token Mechanics
Token required
Bitcoin's blockchain is the fundamental reason the digital currency has garnered so much popularity and value.
Value added
Bitcoin is the original digital currency with the highest brand recognition. The decentralied digital currency has established itself as a store of value, an investment asset, and even as a currency thanks the development of layer-2 solutions, such as the Lightning Network, that enable near-instant, low-cost bitcoin payments.
Decentralized
Bitcoin has a high level of decentralization. The highest among all blockchain networks.
Token supply
Bitcoin has a maximum token supply of 21 million.
Public exchange
Bitcoin can be traded on effectively all digital asset exchanges across the globe.
MVP
Bitcoin has existed since 2009.
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User Adoption
Technical difficulty
Bitcoin has one of the simpler blockchain protocols since it was the first to actually exist. It's also one of the easiest coins to use for transactions because so many vendors, apps, and retailers have integrated it as a form of payment.
Halo Effect
Arguably, Bitcoin has its own halo effect as it is the world's first decentralized digital currency and the strongest brand in the digital asset markets.
Buzz
Bitcoin is the most talked about digital asset by far. In fact, Bitcoin is mentioned on social media every three seconds.
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Overall Score
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