The digital marketing industry has been struggling with ad fraud for years. A number of blockchain ventures are seeking to provide a solution to this problem by leveraging the blockchain to provide transparency to all stakeholders in the marketing ecosystem.
In this guide, you will be introduced to the best blockchain marketing tokens that enable you to gain exposure to the success of leading blockchain marketing startups in 2020.
Best Blockchain Marketing Tokens
| Name | Description | Project Launch Year | Market Capitalization ($) | Trading Volume ($) | Funds Raised During Token Sale ($) | Score | |
|---|---|---|---|---|---|---|---|
| Basic Attention Token (BAT) | The Basic Attention Token (BAT) aims to disrupt the "attention economy" by improving the efficiency of digital advertising. It does this by creating a new unit of exchange between publishers, advertisers, and internet users. It is the native digital token of the Brave browser, which has gained substantial popularity in the bitcoin community. | 2017 | 404,904,768 | 59,066,241 | 35,000,000 | 103,000 | 5 |
| AdEx (ADX) | The AdEx Network is a blockchain-powered ad exchange that aims to disrupt the online marketing ecosystem by addressing the challenges related to ad fraud, privacy, and user consent to receive adverts. | 2017 | 9,944,107 | 1,380,130 | 10,000,000 | 54,200 | 4 |
| AdShares (ADS) | The Adshares Network is a decentralized, peer-to-peer marketplace for digital advertising. Adshares provides advertisers and publishers with the ability to interact directly with one another without the need for an intermediary. | 2017 | 9,415,781 | 8,446 | 12,000,000 | 3,057 | 3 |
| Airbloc (ABL) | Airbloc is a decentralized personal data protocol that enables individuals to monetize their data while advertisers are able to purchase this data to engage in targeted digital ad campaigns. | 2018 | 5,340,439 | 1,727,268 | 2,300,000 | 1,458 | 3 |
| adToken (ADT) | adToken is a protocol on the Ethereum blockchain that enables anyone to build decentralized applications (DApps) specifically for the digital advertising industry. | 2017 | 5,263,755 | 173,544 | 10,000,000 | 6,475 | 2.5 |
| Ubex (UBEX) | Ubex is a decentralized advertising exchange that enables businesses to advertise effectively and efficiently while publishers can tokenize and sell advertising slots on their platforms. | 2018 | 2,447,916 | 781,533 | 5,000,000 | 40,900 | 2.5 |
| HyperSpace (AMP) | The AMP token by HyperSpace (previously Synereo) is the native digital token that powers the platform's "New Content Economy," which rewards users for creating and sharing the content most appreciated by their peers. | 2015 | 1,553,991 | 20,187 | 4,700,000 | 24,600 | 2 |
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