Is there a clear problem solved by this project? Can you clearly picture the customer? Is the market large and growing?
Does the team have a moat that will keep competitors from overtaking them?
Does the team have a track record of success? Deep knowledge of this industry? A large network of contacts?
Does the problem truly require a blockchain? Do you understand how the token works? Do they have a demo?
How likely is it that users will understand this project, and actually use it?
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Rare ICO where real company with existing product in vast market sell its tokens which you can convert into company's equity and become a shareholder, not a digital token holder. Wish Finance's tokens value will grow as company's value will grow after the ICO and business scaling into new markets
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