Is there a clear problem solved by this project? Can you clearly picture the customer? Is the market large and growing?
Does the team have a moat that will keep competitors from overtaking them?
Does the team have a track record of success? Deep knowledge of this industry? A large network of contacts?
Does the problem truly require a blockchain? Do you understand how the token works? Do they have a demo?
How likely is it that users will understand this project, and actually use it?
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Veritize - meaning that an asset is assigned a customized VERI token (think of a wrapper that surrounds the asset and gives it special programmable attributes that can live on, and travel through, the blockchain). For example, you can take the lease on a building, “Veratize” it, and now that lease can trade on our digital asset exchanges. This is the process that we are introducing to our exchange partners.