Is there a clear problem solved by this project? Can you clearly picture the customer? Is the market large and growing?
Does the team have a moat that will keep competitors from overtaking them?
Does the team have a track record of success? Deep knowledge of this industry? A large network of contacts?
Does the problem truly require a blockchain? Do you understand how the token works? Do they have a demo?
How likely is it that users will understand this project, and actually use it?
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Stoxum is the world's first hybrid decentralized exchange of crypto-currency with an aggregate pool of liquidity, where every holder of the official STM token is the owner of the exchange with the right to receive income
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