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It solves the ‘chicken and the egg’ problem that faces all startups, investors want to invest in companies with rapid user growth, yet user acquisition is extremely expensive (with costs increasing exponentially). As blockchain dApps start to be released in their thousands an inevitable drive for mainstream user acquisition will ensue (building unicorns takes many millions of users). RefToken will connect developers with the marketers who will promote their app in a risk free deal as affiliates will only be paid on successful user conversion (e.g. a sale, sign up or deposit).
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