Market
Is there a clear problem solved by this project? Can you clearly picture the customer? Is the market large and growing?
Competitive Advantage
Does the team have a moat that will keep competitors from overtaking them?
Team
Does the team have a track record of success? Deep knowledge of this industry? A large network of contacts?
Token Mechanics
Does the problem truly require a blockchain? Do you understand how the token works? Do they have a demo?
User Adoption
How likely is it that users will understand this project, and actually use it?
Quick Summary
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Bread tokens will unlock a long list of perks for users of the Bread platform. Token holders will enjoy discounts, sequential tiers of complementary or exclusive access to premium features, and full white glove service for our most elite customers.

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