Market
Is there a clear problem solved by this project? Can you clearly picture the customer? Is the market large and growing?
Competitive Advantage
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Team
Does the team have a track record of success? Deep knowledge of this industry? A large network of contacts?
Token Mechanics
Does the problem truly require a blockchain? Do you understand how the token works? Do they have a demo?
User Adoption
How likely is it that users will understand this project, and actually use it?
Quick Summary
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Many cryptocurrency evangelists are confident that regulators will not be able to put many utility tokens on legal lockdown or at least tax them as securities. But what if the regulators succeed? When that happens, coin/token issuers will need an exchange that hosts both utility and security tokens and legally operates in as many jurisdictions as possible.
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