Is there a clear problem solved by this project? Can you clearly picture the customer? Is the market large and growing?
Does the team have a moat that will keep competitors from overtaking them?
Does the team have a track record of success? Deep knowledge of this industry? A large network of contacts?
Does the problem truly require a blockchain? Do you understand how the token works? Do they have a demo?
How likely is it that users will understand this project, and actually use it?
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Blockstack is a network for decentralized applications. This platform leverages a serverless architecture, which helps remove critical points of vulnerability. By eliminating these weak points, which have frequently fallen victim to hacks, Blockstack makes user data more secure. Read our full analysis of Blockstack ICO here