Starts: 9/15/18 Ends: 11/15/18

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Competitive Advantage




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Is there a clear problem solved by this project? Can you clearly picture the customer? Is the market large and growing?

Competitive Advantage

Does the team have a moat that will keep competitors from overtaking them?


Does the team have a track record of success? Deep knowledge of this industry? A large network of contacts?

Token Mechanics

Does the problem truly require a blockchain? Do you understand how the token works? Do they have a demo?

User Adoption

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Quick Summary

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ARROUND is a decentralized augmented reality (AR) platform that aims to provide the world with a captivating new digital environment to explore, where millions will be able to create and share their own AR experiences.


  • If ARROUND succeeds, it will be able to deliver a brand new medium for social media, advertising, and the monetization of shared content.
  • ARROUND could encourage new AR projects with their AR Map, as it has the potential to become the backbone of many different AR projects.

  • Cons

  • ARROUND has a great list of commercial partners that will be looking to use the platform, but it is uncertain how the team will target mobile app users and facilitate adoption.
  • Without a wide range of users using ARROUND’s technology, its advertising network will have little benefit for its partners.

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    Raised Amount Unreported: contact us to update this information

    How to Invest

    Please Read How to Invest in ICOs
    Then see ARROUND Investment Instructions

    Investment Information:

    • How to invest: To participate in the ARROUND token sale, visit the following link.
    • Discount:
    • 40% until 100,000,000 ARR sold
    • 30% until 300,000,000 ARR sold
    • 20% until 500,000,000 ARR sold
    • Payments accepted: ETH, BTC, LTC, BCH, Dash
    • Minimum purchase: 1 ETH

    Market: 4.5

    • ARROUND offers a disruptive and fully functional AR social platform available for iOS and Android, which will also be ported to consumer smart glasses.
    • ARROUND offers a way for advertisers, brands, and organizations to reach their audience in a way that both delights them and informs them.
    • The use of blockchain ensures IP rights and the AR Store provides a staging area to test new products and services, which ultimately contributes to the development of the social network.
    • The market capitalization of some newly established companies in the field of AR/VR are already in the hundreds of millions of dollars.
    • Forecasts put the burgeoning AR market at $120 billion by 2020, growing to $198 billion by 2025.
    • According to analysts at Juniper Research and Goldman Sachs, the augmented reality market will grow by 20-100 times in the next five years.
    • he size of the mobile advertising market is projected to be worth $215B by 2021.

    Competitive Advantage: 4.5

    • The ARROUND platform consists of four integrated elements: a disruptive universal advertising network, an augmented reality marketplace, a social platform, and the next generation AR map that will create the backbone for AR projects around the world.
    • The AR Advertising network could offer in-store navigation to a specific product within a shop. Once the product is located via AR Camera recognition, then a new series of augmented reality functions can be triggered, such as a display of additional information about the product depending upon the nature of the object and the person viewing it.
    • In addition to enabling the advanced AR experience on ARROUND, the AR Map data that is collected could also be analyzed to determine prime advertising locations and to develop optimum marketing and advertising strategies by time and location correlated to user activity.
    • On AR Social, users will be able to create Rounds, AR objects that can contain a variety of media types, and place them in physical locations. Other users can interact with these Rounds using typical social actions, such a liking, sharing and responding to them. Content on ARROUND can be shared to YouTube, Facebook, Instagram, WhatsApp, as well as by email.
    • The AR Store allows users to conduct the sale and lease transactions of content and services offered on the platform. Content authors will set the prices for their products themselves. It provides develops access to SDKs, APIs, distributed storage, and emulators.

    Team: 4

    • ARROUND’s team has solid experience working with startups, and ARROUND’s advisors have great experience advising different blockchain projects.
    • Team members and advisors have solid LinkedIn profiles that may assure potential investors of the project’s legitimacy.
    • CEO Neil Bryant Russell is an experienced Internet startup manager. He previously led as CEO, building the project to over 50 million registered users worldwide.
    • Founder and Chief Business Development Officer Evgeny Dobrovolsky is a serial entrepreneur and investor in technology start-ups with stellar management experience, having led some of Russia’s largest corporations successfully through the last financial crisis. Evgeny is the co-founder of Intalev, one of Russia’s leading automation outsourcing companies and Founder and CEO of Vladimir Textiles Holding, which has more than 2,000 employees. Evgeny also serves as Chairman of the Board of Soglasie, a leading private pension fund, and is a prominent member of the Russia-South Korea Business Council.
    • Team Members

    • Neil Bryant (LinkedIn)
    • Evgeny Dobrovolsky (LinkedIn)
    • Arkady Yasashny (LinkedIn)
    • Dmitry Orekhov (LinkedIn)
    • Artem Haritonov (LinkedIn)

    Token Mechanics: 4

    • This project has an MVP available at the following link.
    • ARROUND uses the ARR token as a unit of exchange within the platform.
    • ARR tokens must be used to purchase or lease digital items or services from connected developers and by commercial parties to run advertising and marketing campaigns.
    • Token Supply: 3,000,000,000 ARR
    • Tokens can also be used to motivate users to view advertising and marketing campaigns and provide an incentive for users to map their environment, thereby contributing to the network and ultimately increasing the value of the token.
    • ARROUND provides the option to lease map data to 3rd parties, for example other AR applications that require the same high level of accuracy and access to spatial marketing data in order to monetize their property. This data can become a significant source of demand for the ARR token.

    User Adoption: 4

    • This project has an impressive list of partners including Unilever, Scania, and Campari. The team is working with these partners to launch AR marketing campaigns. Prominent among the initial partner base is the pharmaceutical chain 36.6 (partly owned by Walgreens Boots Alliance), which operates over 2,000 physical locations and offers ARROUND the opportunity to implement its unique in-store location marketing solution.
    • ARROUND has generated a moderate amount of buzz around the project. The project has over 4,000 followers on Twitter, over 3,000 followers on Facebook, and almost 4,000 Telegram group members.

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