Market
Problem that it solves
Monero is a secure, untraceable, and private digital currency network for anonymous transactions.
Customers
Monero is ideal for users who are looking for a cash equivalent in the world of digital coins. Privacy is paramount in an ever changing world and Monero is one of the best options out there.
Value creation
Monero adds value to users who want to perform private transactions on a regular basis.
Market structure
It's difficult to pinpoint the market for Monero. It's great for those who want privacy, but most individual users and businesses are more concerned with other features and capabilities.
Market size
The potential market for Monero is fairly large, especially as areas of privacy continue to be chipped away.
Regulatory risks
Many countries, including South Korea and France, are looking at banning private and anonymous coins in an effort to protect against illegal activities.
Average Market Score
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Competitive Advantage
Technology/blockchain platform
Monero is a new blockchain developed from scratch. However, it has been around for nearly 6 years, so it's shown it has staying power.
Lead time advantage
There are many who would argue that Monero is the face of privacy coins and that it continues to be at the forefront of the market.
Contacts and networks
Since Monero's development team is largely anonymous, it's difficult to determine what type of access the project has to key players in the market. However, Monero's founder, Riccardo Spagni, is an industry heavyweight with access to most (if not all) market participants.
Average Competitive Advantage Score
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Management Team
Entrepreneurial Team
The majority of the Monero team is anonymous, however, the project has shown its capable of succeeding in the digital asset market.
Industry/technical experience
Monero has been around since 2014. It is safe to say that its team has at least '10,000 hours' of industry experience.
Integrity
One of the primary concerns with Monero is that the coin is used to hide nefarious transactions. However, the team has shown no dishonesty since the project was launched.
Average Management Team Score
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Token Mechanics
Token required
XMR is used to perform private transaction on the Monero blockchain.
Value added
While there are many privacy coins in the digital currency market, Monero is typically one of the first that comes to mind for those familiar with the industry.
Decentralized
Monero is open-sourced and has no organization or centralized company backing it. It is entirely decentralized.
Token supply
Monero will never have a maximum coin supply as it uses a constant tail emission.
Public exchange
XMR is listed on many of the more popular exchanges, including Binance, CoinEx, HitBTC, and Kraken.
MVP
Monero already exists as a privacy coin, giving users the ability to perform transactions in a secure and private method.
Average Token Mechanics Score
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User Adoption
Technical difficulty
Monero attracts users to its blockchain through the promise of privacy and security. The details behind the project are quite complicated, but the idea of privacy is sure to get user attention.
Halo Effect
Monero has established itself as the go-to privacy coin that offers to most anonymity. However, its association with illegal activities dampens its halo effect.
Buzz
Monero is widely viewed as the face of privacy coins and its 320k+ followers would indicate that it has the support and following it needs to continue in that direction.
Average User Adoption Score
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Overall Score
Weighted Average of the five section scores above
