Market
Problem that it solves
NEO aims to build a blockchain-powered 'smart economy' that combines digital identities with digital asset ownership.
Customers
NEO is a potentially powerful option for both Chinese businesses that want to develop blockchain products and services.
Value creation
NEO is required to develop applications on the NEO blockchain. Additionally, NEO holders can help to secure the network and receive GAS tokens as a reward.
Market structure
The market is still emerging, but NEO could be adopted on a large scale by Chinese businesses.
Market size
The market potential is huge, particularly if NEO gets the blessing of the Chinese government.
Regulatory risks
There's a small chance China could crackdown on NEO. However, due to its regulatory-friendly approach, the project has been able to avoid run-ins with the authorities.
Average Market Score
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Competitive Advantage
Technology/blockchain platform
NEO was developed on its own blockchain.
Lead time advantage
NEO had plenty of lead time when it came to developing a regulatory-friendly blockchain the Chinese and Asian markets.
Contacts and networks
The team launched under the power of their own ideas and a concept that is compelling to people seeking to add elements of oversight and centralization to blockchain.
Average Competitive Advantage Score
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Management Team
Entrepreneurial Team
NEO's founder, Da Hong Fei, taught himself how to code before he started NEO, so he's a true newbie. His success with NEO thus far is his most significant laurel.
Industry/technical experience
NEO has been up and running since 2014, so the team has certainly paid their dues.
Integrity
While Da Hong Fei has largely avoided negative headlines, he tried to distance himself from the development of Ontology, another project he has helped found, by saying he only helps formulate strategy. However, his involvement was apparent.
Average Management Team Score
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Token Mechanics
Token required
NEO requires a token because tokenholders can vote on bookkeepers, which are essential to NEO's system.
Value added
The NEO token adds value both as a traded asset and one that gives you partial ownership of the NEO blockchain. Users are compensated for their ownership in the form of GAS, which is issued in a way similar to a dividend. Users also can vote for bookkeeper nodes. Outside of the Neo platform, the token has effectively zero use.
Decentralized
NEO is centralized through the NEO Council, which helps its system comply with government oversight.
Token supply
The supply if NEO is capped at 100 million tokens.
Public exchange
NEO is available on several major exchanges.
MVP
The NEO blockchain has been up and running since 2016.
Average Token Mechanics Score
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User Adoption
Technical difficulty
NEO's technology and main selling points are not easy to explain to a non-technical person.
Halo Effect
NEO is associated with China, which both helps and hurts its reputation.
Buzz
NEO cannot keep up with the likes of Ethereum and EOS in terms of buzz. However, it does have a strong community and presence in China.
Average User Adoption Score
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Overall Score
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