Blockchain Investor Analysis


Current Price $0.20 (-1.8%)
Dogecoin (DOGE) was created as a meme in the early days of the digital currency market. However, the project gained a massively following that remains supportive of the digital currency today. Since its inception, Dogecoin has been pegged the "digital currency of the internet" as scores of Reddit forums allowed users to create one of biggest digital currency communities.

Our Rating:


Problem that it solves

The creators of Dogecoin believed that Bitcoin was being taken too seriously when it first started to pick up steam in 2014. They decided to create their own 'fun' coin featuring the popular meme of a Shiba Inu dog. It started as a response to online forum demand and quickly became one of the most discussed coins across the globe.


Dogecoin has a strong community on the internet with people utilizing the coin as a means of tipping and raising money for charitable causes.

Value creation

Dogecoin offers fast transaction times and near zero fees, but the most valuable aspect of the project has to be its vast online community. The Dogecoin community is passionate about the project, promoting the coin to the public, merchants, consumers, and anyone else with an open ear.

Market structure

As it stands, Dogecoin remains one of the default 'beginner coins' for those looking to wet their feet in the digital currency market. Furthermore, Dogecoin is most often used as a means of giving, whether to an organization or simply tipping someone over the internet for content creation, services, etc.

Market size

Dogecoin started as a joke but quickly rose to prominence in the crypto community. Having said that, the real market for a coin of this nature exists within the confines of the internet forums. The charity market is only so big and, at some point, Dogecoin would have to extend its reach beyond 'giving' in order to become a viable investment.

Regulatory risks

Dogecoin represents the fun and quirky side of blockchain, but that does not mean it's immune to scandals. As far as regulation goes, Dogecoin will face the same sorts of risks as most other digital currency.

Average Market Score

Average the six scores above

Competitive Advantage

Technology/blockchain platform

Dogecoin runs on its native blockchain, which has been around since 2013.

Lead time advantage

Dogecoin represents one of the first attempts at creating one's own digital currency. Introduced as a 'joke currency' in December 2013, Dogecoin has considerable lead time on most other projects and has been a staple of the crypto community ever since.

Contacts and networks

The original creators of Dogecoin have little to do with the digital currency at this stage, but the real 'network' of Dogecoin exists across the scope of the internet. Recognized as the cryptocurrency of the web, Dogecoin has developed its own brand that has even caught the attention of Elon Musk in the past. The issue is that most consider Dogecoin a fun idea with no real intentions on taking it past the meme stage.

Average Competitive Advantage Score

Average the three scores above

Management Team

Entrepreneurial Team

The creators of Dogecoin, Jackson Palmer and Billy Markus, boast impressive corporate resumes, but Dogecoin has no 'team' in reality. A group of developers maintain the network, but those expecting an entrepreneurial team of all-stars will be sadly mistaken.

Industry/technical experience

As mentioned above, Dogecoin lacks a legitimite team. The project was not started with profits in mind, rather it serves as an open-source peer-to-peer digital currency maintained by a group of developers.


Although 'team integrity' does not apply to Dogecoin, the online community of Dogecoin users holds itself to a certain standard. Dogecoin's existence is predicated on giving, so it's fair to assume that the general community holds active users of the coin to a certain standard of integrity.

Average Management Team Score

Average the three scores above

Token Mechanics

Token required

DOGE is an absolute necessity for the project considering the token brings all sense of value for the users, including low transaction fees and near instant transactions.

Value added

DOGE does not yield benefits beyond that of similar altcoin like Litecoin. It's primarily a means of payment for transactions that specifically occur over the internet, such as payment for goods/services, donations, and tipping.


Dogecoin is arguably one of the most decentralized blockchain networks as it has a strong focus on community and no company behind it.

Token supply

Dogecoin has what experts call an 'inflationary' aspect to its protocol, which means that there isn't a fixed supply of DOGE. The online community appreciates this feature because they believe it separates DOGE from pump and dump schemes.

Public exchange

Dogecoin is found on a number of popular exchanges such as Binance, Bittrex, Poloniex, and more.


Dogecoin has been live since December of 2013.

Average Token Mechanics Score

Average the six scores above

User Adoption

Technical difficulty

Dogecoin gained its user-friendly reputation straight from the start when the creators launched a simplistic, one-stop website where interested parties could learn everything they needed to know before purchasing Dogecoin. It remains one of the easiest currencies to use.

Halo Effect

Although Dogecoin lacks official partnerships and institutional investment, there is no denying that it has one of the most prominent halos in the industry. The fun, quirky, and transparent nature of the coin helped build a reputation that thousands would be willing to defend at a moments notice.


The buzz surrounding Dogecoin peaked between 2014 and 2017, and the coin has yet to garner that sort of attention since the market crash of 2018. However, that does not mean that its community isn't active in promoting 'their' coin on social media.

Average User Adoption Score

Average the three scores above

Overall Score

Weighted Average of the five section scores above

Blockchain Investor Analysis

Although Dogecoin may represent the nature of cryptocurrency in its purest form, it will likely never move past its initial purpose of being an ironic joke. There's no question that Dogecoin has amassed an impressive following, but a project requires more than a cute image of a Shibu dog in order to shape the world of blockchain.

Subscribe to Bitcoin Market Journal to stay up-to-date with the latest developments in digital asset markets.

Comments are closed.