Market
Problem that it solves
BNB solves the problem for exchanges that want to encourage users to return to their platform. Users receive 50% off their trade fees when using the BNB token.
Customers
Customers of BNB coin will be those who buy, sell, or trade digital currencies on the Binance platform.
Value creation
Users can perform transactions on the Binance platform and only pay half price for fees when using BNB. However, these transactions are only available on the Binance platform and will not translate to other exchanges.
Market structure
BNB's market composition is made up of users who want to learn about buying, selling, and trading digital coins, which is a concentrated market. However, this market is also concentrated to those who use Binance for their digital currency needs.
Market size
The market for BNB is currently limited to users on the Binance ecosystem.
Regulatory risks
There is a chance that exchange tokens could be classified as securities. Until today, however, no such classification has been put in place.
Average Market Score
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Competitive Advantage
Technology/blockchain platform
Originally built on the Ethereum blockchain, BNB now has its own chain, explorer, and wallet.
Lead time advantage
While Binance was one of the earliest exchanges to have its own token, many exchanges are now following suit, which has evaporated much of the advantage that it one enjoyed.
Contacts and networks
As one of the most popular digital coin exchanges in the world, it's safe to say that Binance has access to key players in the industry.
Average Competitive Advantage Score
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Management Team
Entrepreneurial Team
Binance Coin has an excellent leadership and entrepreneurial team leading the way.
Industry/technical experience
With Changpeng Zhao and Roger Wang, Binance definitely meets the '10,000 hours' of experience in the industry.
Integrity
Integrity is a mixed-bag for Binance Coin. On the plus side, the exchange is one of the most popular and well-known options in the world of digital assets. That doesn't happen without some amount of honesty and transparency. However, there have been accusations of Binance 'skimming' off the top of listing fee donations, which puts Binance in a bad light.
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Token Mechanics
Token required
While BNB does provide good value, it may not be totally necessary. There are other methods that can be used to provide trading discounts to users.
Value added
Binance coin adds value by giving users on the Binance platform a way to minimize trade fees.
Decentralized
Binance Chain does not have the same level of decentralization as Bitcoin, for example. Additionally, most BNB are held in client accounts in the Binance exchange.
Token supply
Binance has a quarterly burn of its BNB coins, which positively impacts the price of the coin over the long run.
Public exchange
Binance Coin can be found on Binance, KuCoin, HitBTC, and other exchanges.
MVP
Binance coin is already in use on the Binance exchange.
Average Token Mechanics Score
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User Adoption
Technical difficulty
Binance Coin attracts users through the appeal of discounts when trading digital assets on their platform.
Halo Effect
Binance Coin works closely with other projects and companies, such as PundiX and Chainlink.
Buzz
Binance has over 1 million followers on Twitter and its CEO has nearly half a million.
Average User Adoption Score
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Overall Score
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