Is there a clear problem solved by this project? Can you clearly picture the customer? Is the market large and growing?
Does the team have a moat that will keep competitors from overtaking them?
Does the team have a track record of success? Deep knowledge of this industry? A large network of contacts?
Does the problem truly require a blockchain? Do you understand how the token works? Do they have a demo?
How likely is it that users will understand this project, and actually use it?
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Bloom is an end-to-end protocol for identity attestation, risk assessment and credit scoring, entirely on the blockchain. Bloom allows both traditional and digital currency lenders to serve billions of people who currently cannot obtain a bank account or credit score.
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