When an idea catches on, what do we call it? “Going viral.” In the age of Coronavirus, we need good messages to go viral. Whether you’re running a business, an organization, or a family, you need good messages to go viral. As a society, we must encourage people to #SlowTheSpread […]
If you want to see what good Coronavirus Communication looks like, just watch Andrew Cuomo. This is not a political statement (we’re beyond politics now), it’s about effective communication in a time of crisis. New York governor Andrew Cuomo has been consistently following Coronavirus Communication Best Practices, which we gave […]
“Don’t waste a good crisis.” It’s a helpful mantra for tough times. There will be much difficulty and suffering in the days ahead, yes, but also a magnificent opportunity to reinvent, rebrand, and rebuild. You may know of Geoffrey Moore, the author of the classic business book Crossing the Chasm. […]
“Do well by doing good.” The phrase has a deep meaning during this time in human history. In a nutshell, it means that companies that do good (i.e., help out during the Coronacrisis) will do well (i.e., make money and thrive). This is counter-intuitive. Logically, you would not help out […]
We have entered the age of Zoom. Forget other videoconference programs: they’re slow, buggy, and hard to use. You spend half the meeting trying to get everyone connected. We’ve tried them all, and we’ve found that Zoom “just works.” It’s great for small teams, but it gets a little more […]
One money for one world. If the Coronavirus has taught us anything, it’s that we’re one human species. The virus doesn’t see national boundaries. The virus doesn’t see skin color or religion or socioeconomic class. The virus sees one human host. To defeat the virus, we’ve got to think like a virus. […]
One word: triage. In medical settings, of course, triage is a way of prioritizing medical care to those who need it most — as they’re doing right now in New York, converting the Javits Convention Center into an enormous makeshift hospital. Because of the severe shortage of respirators, face masks, […]
TL;DR: Put together a webinar in record time by recording a Zoom meeting, then saving the video to YouTube. Traditionally, webinars have been carefully planned, publicized, and produced — but in these fast-moving days, nobody’s got time for that. Enter the “Wing-It Webinar.” The quick version is: Invite a bunch […]
TL;DR: Our new training webinar for Coronavirus Communication in healthcare is here. How do healthcare organizations communicate about COVID-19? It’s tricky, because the principles of healthcare can be difficult to turn into effective communication. How do we reconcile the Hippocratic oath (“first, do no harm”) with the marketer’s oath (“simplify the […]
A post on Reddit this morning asked, “When did COVID-19 get real for you?” For most people, Coronavirus is still not “real.” If anything, it’s surreal. We’ve all been thrown into the deep end of this incredibly weird pool, and the water is freezing cold. We’re trying to keep breathing […]
