Market
Problem that it solves
ZB.com is an exchange designed to provide a platform for users to trade digital assets. The ZB token provides trading fee discounts, some decision making power on exchange actions, and a number of other benefits.
Customers
Users of the ZB.com exchange are the customer base for ZB token.
Value creation
For traders on the ZB exchange, the token adds substantial value through trading fee discounts. Other than that, it does not add much value to holders.
Market structure
Since the market for this token is composed exclusively of ZB exchange users it is very small.
Market size
Since ZB.com is located in Asia, there is considerable market size potential to add new user to the platform. However, there is taught competition in this space.
Regulatory risks
There are always regulatory risks associated with digital assets and perhaps even more so when it comes to exchange-issued tokens.
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Competitive Advantage
Technology/blockchain platform
ZB.com token is an ERC-20 token built on the Ethereum blockchain.
Lead time advantage
There are several other exchanges like ZB.com already on the market. These include Binance, KuCoin, Huobi, and several others.
Contacts and networks
With markets in different regions around the world, ZB.com has access to a number of players in the market. However, it doesn't not have the same reach as some of its more established peers.
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Management Team
Entrepreneurial Team
Not much is known about the entrepreneurial team behind ZB.com, so it's difficult to determine prior success. However, ZB.com has shown great potential since its founding.
Industry/technical experience
The ZB.com exchange has only been in existence for a few years, but the company has been around since 2013, so they pass the 10,000 hour requirement.
Integrity
While there haven't been many indications of questionable activity, there are a few reports that the exchanged froze the accounts of some of its users without notifying them beforehand.
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Token Mechanics
Token required
ZB.com token is a not required token, but it does help alleviate costs with trades on the platform.
Value added
Unfortunately for ZB.com token, there are already several tokens on the market with simialr use cases. Binance, Huobi, and KuCoin all povide similar functionality.
Decentralized
There is a strong level of centralization as it is an exchange-issued token that a single entity has control over.
Token supply
ZB.com has a supply of 2.1 billion tokens.
Public exchange
ZB.com token isn't listed on many other exchanges outside of its own.
MVP
Users can buy, sell, and trade on ZB.com.
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User Adoption
Technical difficulty
ZB Token is a simple exchange token that provides discounts and other benefits for users. Even beginners can understand that.
Halo Effect
ZB.com has formed partnerships with several middle-tier companies in the Asian market but no notable 'heavy hitters.'
Buzz
While ZB.com has a decent social media following the buzz surrounding its token is effectively non-existent.
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Overall Score
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