Market
Problem that it solves
OmiseGO provides the un(der)banked population with financial services without requiring lengthy KYC checks.
Customers
OmiseGO is primarily aimed at the unbanked populations of southeast Asia, but could be used by virtually anyone.
Value creation
If you own OmiseGO, you can perform transactions and accrue loyalty credit in connection with a variety of vendors.
Market structure
The market is wide and emerging, but it could easily grow and solidify to include merchants across the Asian region—or even the globe.
Market size
The potential market for OmiseGO is just right. It includes many players, big, small, and minuscule across the Asian region.
Regulatory risks
OmiseGO is highly susceptible to regulation because its focus is in the southeast Asian area, where each country has different regulations and, in some, there is still a lack of clarity towards digital assets.
Average Market Score
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Competitive Advantage
Technology/blockchain platform
OmiseGO started out on the Ethereum network and now operates on its own blockchain.
Lead time advantage
OmiseGO isn't the first to come up with a solution to solve the problems of the unbanked. However, they are the first to be launched by a large, existing Asian payment solution.
Contacts and networks
OmiseGO is flush with solid contacts, from Vitalik Buterin of Ethereum and Joseph Poon, who helped form the Lightning Network.
Average Competitive Advantage Score
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Management Team
Entrepreneurial Team
OmiseGO's biggest strength may be the track record of its founders and advisors. In addition to Buterin, they have his Ethereum teammate Gavin Wood onboard and other Ethereum heavyweights like Vlad Zamfir and Thomas Greco.
Industry/technical experience
The team has substantial experience in the industry.
Integrity
OmiseGO's team seems to be composed of stand-up folks, but the way they have pushed back deadlines and over-promised brings their integrity into question.
Average Management Team Score
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Token Mechanics
Token required
You need a token in order to transact on OmiseGO's network. However, the same functionalities would also work with a pre-existing token.
Value added
For those who want instant payments without having to go through a bank, significant value is added.
Decentralized
OmiseGO is fairly well decentralized, but because it has rewards systems some of its benefits can be altered by centralized entities.
Token supply
There are 140,000,000 OmiseGO tokens.
Public exchange
OmiseGO's coin can be bought on several exchanges, such as Binance, Cointree, and CoinSwitch.
MVP
OmiseGo performed its first mainnet transaction in December 2019.
Average Token Mechanics Score
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User Adoption
Technical difficulty
OmiseGO's concept is attractive to users largely due to its simplicity.
Halo Effect
The connections with Ethereum give OmiseGO some halo effect.
Buzz
People are talking about OmiseGO, but much of the talk involves disappointment due to missed benchmarks on its roadmap.
Average User Adoption Score
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Overall Score
Weighted Average of the five section scores above
