Market
Problem that it solves
ICON can help business develop blockchain solutions that can interact with other blockchain networks.
Customers
Companies that have to engage with several different industries in order to carry out their daily business could use ICX to streamline their processes.
Value creation
Owning ICX gives holders the ability to access the ICON network.
Market structure
ICON's market is small and still emerging.
Market size
The market for cross-chain solutions is still tiny but has the potential to grow substantially in the future.
Regulatory risks
The ICON Project is primarily a connection service, so it's unlikely that it will grab the attention of regulators.
Average Market Score
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Competitive Advantage
Technology/blockchain platform
ICON's blockchain was built from the ground up.
Lead time advantage
The notion of a unifying hub for both organizations and individual blockchains gives ICON lead time advantage in a very new and niche market.
Contacts and networks
Much of ICON's team hails from the Dayli Financial Group, as opposed to other branches of the digital asset tree. They are relatively insular in this way, which limits their access to key players in the market.
Average Competitive Advantage Score
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Management Team
Entrepreneurial Team
ICON's team's list of successes outside of their current project is pretty short. However, some of the members, like Min Kim and Ricky Dodds, have had some success at Deutsche Bank.
Industry/technical experience
Since ICON has been in the digital asset sphere since 2017, its team has clocked a substantial amount of 'experience hours.'
Integrity
The team behind ICON has dodged a lot of the mud-slinging that sometimes dirties new projects. Their operation and motives seem above reproach, so far.
Average Management Team Score
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Token Mechanics
Token required
ICX is a utility token that is required to interact with the ICON network.
Value added
Owning ICX gives you the ability to engage with others who have signed onto the network.
Decentralized
ICON isn't very decentralized because much of the voting power is held by just a few P-Representatives. If they were to collude, they could control the project.
Token supply
The total supply of ICX is capped at 800,460,000.
Public exchange
ICX can be traded on exchanges like Binance, Okex, Huobi and Velic.
MVP
ICON launched its mainnet in 2018.
Average Token Mechanics Score
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User Adoption
Technical difficulty
For users to give ICON a second glance, they would have to be convinced they have a problem and then understand how ICON helps solve it. This two-step process is no easy feat.
Halo Effect
ICON's halo effect is limited—if there at all. It has a great idea, but few blue chip associations.
Buzz
The buzz around ICON is largely fueled by some of its main players posting to networks. However, it is nowhere near the buzz of other, more established projects.
Average User Adoption Score
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Overall Score
Weighted Average of the five section scores above
