Blockchain Investor Analysis

Basic Attention Token

Current Price $0.55 (+11.25%)
The Basic Attention Token (BAT) is an innovative solution for advertisers, consumers and publishers. Users get paid to watch ads, publishers get paid to display ads, and advertisers get to avoid ad blockers using the BAT token-powered Brave browser.

Our Rating:


Problem that it solves

The Basic Attention Token takes the sting out of viewing advertisements and reassures advertisers who are afraid their content is getting ignored.


The customers of Brave Attention Token are clearly identified: advertisers, internet users, and publishers.

Value creation

The BAT-supporting Brave browser allows advertisers and publishers an improved marketing and monetization experience.

Market structure

The market for BAT is as mature as they can get: those involved in the marketing cycle.

Market size

The market size for the Basic Attention Token is huge because effectively every internet user could use the Brave browser and hold BAT.

Regulatory risks

Considering there already has been some questions thrown BAT's way due to a somewhat eyebrow-raising ICO, regulators may already be on the lookout.

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Competitive Advantage

Technology/blockchain platform

BAT operates on the Ethereum blockchain.

Lead time advantage

BAT's approach to this problem is unique, and even though competitors, such as Syscoin, may have launched first, the novelty of BAT's solution gives it the steam to overcome the challenges.

Contacts and networks

Brendan Eich and Brian Bondy, BAT's co-founders, hail from origins such as Mozilla, Khan Academy and Evernote. Eich also created JavaScript. They have no shortage of contacts.

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Management Team

Entrepreneurial Team

Basic Attention Token's team has plenty of success muscle to flex: JavaScript, Firefox, Evernote, and Khan Academy.

Industry/technical experience

In the programming and internet marketing arena, it would be hard to find anyone with more experience.


If we can fairly draw a line between the controversy of their ICO and the character of the founders, they seem honest and transparent. But that's a big 'if.'

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Token Mechanics

Token required

BAT is used as a payment token in the Brave browser. However, this role could also be filled by another, more established token.

Value added

The Brave browser adds immense value to users, publishers and advertisers. However, the BAT token could easily be replaced by another token and still function in the same way.


No. Even if you chalk the ICO debacle - which put half the supply in the hands of five people - up to 'free market' principles, the privacy policy is put in the hands of a third-party provider. The platform delays payouts until it can verify that users are real humans.

Token supply

The token supply is fixed at 1.5 billion

Public exchange

BAT is currently available on several leading exchanges, including Coinbase.


BAT has been in circulation since 2017.

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User Adoption

Technical difficulty

BAT token is fairly easy to comprehend as it is used a form of payment within the Brave browser ecosystem.

Halo Effect

BAT has virtually indivisible connections to brands like Mozilla and JavaScript, which give it a halo effect that has, thus far, proven insoluble.


BAT's buzz is considerable, spurned, in part, by its Twitter follower count that's comfortably over 100,000.

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Overall Score

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Blockchain Investor Analysis

BAT solves several of the most pressing issues in the digital marketing cycle and enables internet users to monetize their attention. However, BAT's grappling hook may be clinging to a shaky precipice. The flow of tokens to users is managed by a centralized system. Even though this is a somewhat-decent solution to combat fraud, it is difficult to judge whether users will accept a centralized cryptocurrency system.

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